Flame burns in Olympic torch against blurred background of sports arena on eve of opening of Olympic Games.

What Americans Should Know About Olympic Medals, Prize Money, and Taxes

With the 2026 Winter Olympics in Milan–Cortina approaching, Americans are once again watching elite athletes prepare for the biggest stage in sports. For fans, the focus is on gold medals, podium moments, and national pride.

But for the athletes themselves, especially those representing the United States, winning an Olympic medal also raises a practical question that surprises many people: Are Olympic medals and prize money taxed?

The answer is more complex than most Americans realize. Thanks to changes in U.S. tax law, many Olympians no longer pay federal income tax on their medals or associated prize money, but that relief comes with important limits, exceptions, and state-level complications.

Here’s what Americans should know about how Olympic winnings are taxed heading into the 2026 Winter Games.

The End of the “Victory Tax” for Most U.S. Olympians

For decades, Olympic medalists faced what critics called a “victory tax.” Under prior IRS rules, athletes were required to include both the fair market value of their medals and any cash bonuses as taxable income, even if the athlete earned little outside of sports.

That changed in 2016, when Congress passed the United States Appreciation for Olympians and Paralympians Act.

Under current federal law:
Most U.S. Olympians do not pay federal income tax on:
   ○ Cash prize money awarded by the U.S. Olympic and Paralympic Committee (USOPC)
   ○ The fair market value of Olympic medals
● The exclusion applies only if the athlete’s Adjusted Gross Income (AGI) is $1 million or less
● For athletes married filing separately, the threshold drops to $500,000

This means the vast majority of Olympic athletes — particularly those outside major professional leagues — are no longer taxed federally for winning medals.

Who Still Pays Federal Tax on Olympic Winnings?

Not all Olympians qualify for the exemption.

High-earning athletes whose AGI exceeds $1 million, such as NBA players, NHL stars, or other elite professionals, must still include Olympic prize money and medal value as taxable income at the federal level.

In other words, the tax break is designed to protect athletes who rely on sport as their primary livelihood, NOT already-wealthy professionals like NBA star Lebron James and PGA player Rickie Fowler, who compete in the Olympics as part of broader careers.

It’s also important to note that the exemption applies only to official Olympic prize money and medal value, not everything an athlete earns.

Endorsements, Sponsorships, and Other Income Are Still Taxable

Even for athletes who qualify for the federal exemption, most Olympic-related income is still taxable.

This includes:
● Endorsement deals
● Sponsorship income
● Appearance fees
● Prize money from international federations
● Social media or commercial partnerships tied to Olympic exposure

For tax purposes, many athletes are treated as self-employed contractors,
meaning they report income and expenses on Schedule C.

The upside? Athletes can deduct ordinary and necessary business expenses related
to their sport, such as:

● Training and coaching
● Equipment
● Travel and lodging
● Agent and management fees
● Physical therapy and medical costs related to competition

How Much Is an Olympic Medal Actually “Worth”?

Despite popular belief, Olympic gold medals are not solid gold.

For the Milano–Cortina 2026 Winter Olympics, the estimated intrinsic metal value of medals (based on late-2025 metal prices) is approximately:

Gold medal: ~$1,612
(primarily silver, plated with about 6 grams of pure gold)
Silver medal: ~$823
(approximately 500 grams of pure silver)
Bronze medal: ~$67
(primarily copper alloy)

These figures represent raw metal value, not collector value or historical worth.

In reality, medals won by famous athletes can sell at auction for hundreds of thousands or even millions of dollars, depending on provenance and demand.

Operation Gold: Cash Bonuses for U.S. Medalists

U.S. athletes receive cash bonuses through Operation Gold, a program administered by the USOPC.

As of 2026, the standard payouts are:

Gold: $37,500
Silver: $22,500
Bronze: $15,000

For most athletes under the income threshold, these bonuses are excluded from federal taxable income.

New Financial Benefits Starting in 2026

Beginning with the 2026 Winter Games, the USOPC is rolling out an additional long- term support program: the Stevens Financial Security Awards.

Under this program:
● Every U.S. Olympian and Paralympian earning under $1 million annually will
receive $200,000 per Games, even if they do not medal
● The benefit includes:
○ A $100,000 grant, payable over four years starting at age 45 or 20 years after the Games
○ A $100,000 death benefit for beneficiaries

These benefits are designed to address the long-term financial instability many Olympians face after competition ends.

State Taxes: Where Things Get Complicated

While the federal exemption is clear, state tax treatment varies widely.

Some states follow the federal exclusion rules. Others do not.

For example:
● California does not fully conform to the federal exemption and may tax Olympic winnings
● Athletes may owe state income tax depending on residency, domicile rules, and where income is sourced

This means two athletes with identical Olympic success could face very different tax outcomes depending on where they live.

International Taxes and the Host Country Question

Olympic taxation doesn’t stop at U.S. borders.

Host countries often reserve the right to tax income earned within their jurisdiction — including Olympic-related compensation. For Paris 2024, France explicitly retained taxing rights over Olympic income.

For Milano–Cortina 2026, Italy has taken a more athlete-friendly approach.

Under Italy’s 2025 Budget Law:

● Italian athletes winning medals will receive prize money from CONI and CIP tax-free
● Non-resident athletes are also generally exempt from Italian taxation on Olympic income earned during the Games
● However, foreign athletes who are Italian tax residents may fall into a legislative gray area, potentially creating a loophole

U.S. athletes should still review applicable tax treaties and consult advisors to avoid double taxation issues.

Why Olympic Tax Rules Matter

The tax treatment of Olympic income is an example of larger truths about the U.S. tax system:
● Income classification matters
● Residency and sourcing rules matter
● Tax relief is often targeted, not universal

For athletes, careful planning can mean the difference between keeping prize money or losing a portion to unexpected taxes.

And for everyday taxpayers watching the Olympics, it’s a reminder that behind every medal ceremony is a complex financial reality most viewers never see.

Financial analysts analyze business financial reports on a digital tablet planning investment project during a discussion at a meeting of corporate showing the results of their successful teamwork.

What Is Advisory — And Is It Right for You?

Most people think their financial professional focuses on the past: last year’s tax numbers, last quarter’s profit, last month’s expenses. That’s the compliance world. It’s essential, of course. But it’s focused on what already happened. 
 
Advisory is something different.
Advisory is about shaping what comes next.

It’s a shift from “Here’s your report” to “Here’s how we reach your goals.” From reacting to numbers to intentionally influencing them. And if you’ve ever wished money felt less uncertain or wished for a clearer path toward the life or business you want advisory may be the upgrade you didn’t know was available.
 
Why Compliance Alone Leaves People Stuck
Compliance keeps you accurate. Advisory keeps you moving forward.

Most individuals and business owners only see the backwardfacing side of financial
work. That’s why they often run into patterns like:

Finding out their tax bill when it’s too late to change it
Making big business decisions without a roadmap
Setting goals without the structure to reach them
Reviewing profitability rather than designing profitability
Feeling like money is unpredictable rather than manageable

These aren’t failures. They’re symptoms of operating with historical data instead of a
futurefocused strategy.

So… What Exactly
Is Advisory?
Advisory is an ongoing, collaborative process that uses forwardlooking insights to help you make smarter financial decisions, reduce stress, and progress toward longterm goals.

There are two main types that many people find the most helpful.

1. Tax Advisory
Tax advisory is proactive tax planning the strategies, timing, and decisionmaking
that help reduce future tax obligations before a return is ever filed.

It tackles questions like:
“What steps can I take this year to lower my tax bill next year?”
“Should I consider a different business structure as I grow?”
“How do I plan for capital gains, retirement withdrawals, or rental income?”
“What tax strategies apply if I start or sell a business?”
Tax advisory shifts the focus from reporting taxes to designing tax outcomes.

2. CFO Advisory
CFO advisory focuses on the financial direction of your business not just what
happened, but what’s possible.

It helps you explore questions such as:
“How much cash will I actually have in three or six months?”
“Does our pricing support the level of profit we need?”
“Are we ready to hire, or should we outsource a little longer?”
“What would it take to expand, open a new location, or launch a new
service?”
“How do we build a budget that reflects our goals instead of just our costs?”

CFO advisory gives you a clearer view of how decisions today shape results
tomorrow.

It’s not bookkeeping. It’s strategic guidance.
 
 

Compliance vs. Advisory: A Clearer Comparison

CompanyContact
Looks at the pastPlans for the future
Answers “What happened?”Answers “What should we do next?”
Necessary for accuracyEssential for growth
Often once a yearOngoing partnership
Reporting-focusedGoal- and strategy-focused
ReactiveProactive
The difference isn’t only in services it’s in mindset. Compliance is about clarity.
Advisory is about progress.
 
Who Benefits the Most From Advisory?
Business Owners
Whether you’re just starting or scaling, advisory helps with pricing, cash flow, hiring
decisions, profit margins, budgeting, and longterm growth planning.

Individuals With Complex or Growing Financial Lives
Side gigs, rental properties, investments, stock compensation, and multisource income all benefit from proactive planning.

People Approaching Major Life or Financial Milestones
Retirement, business sales, home purchases, expansions, or college planning often
require a long runway to optimize outcomes.

Anyone Who Wants More Control and Less Guesswork
If you want financial clarity instead of surprises, advisory gives you structure and
strategy.
 
The Key Benefits: Why Advisory Pays Off

Advisory often delivers a measurable return on investment because it directly influences taxes, cash flow, and longterm wealthbuilding. The most common
benefits include:


1. Better Tax Outcomes Year After Year
Planning ahead opens the door to legal, strategic tax advantages you simply can’t
access at filing time.

2. A Clear, Actionable Financial Plan
You’re no longer guessing. You know the steps required to reach your goals and
you have support following them.

3. Improved Profitability and Cash Flow
Businesses often discover hidden profit leaks and inefficiencies that can be corrected
quickly.

4. More Confidence in Decisions
You gain clarity on the financial impact of every major move before you make it.

5. Faster Progress Toward Your Milestones
Whether you want to expand your business, retire early, or grow wealth, advisory
accelerates the path.

6. A Collaborative Relationship Focused on Your Wins
Instead of one annual meeting, you get a strategic partner committed to helping you
move forward throughout the year.
 
 
Is Advisory Right for You?
If you want more clarity, more control, more intentional financial planning and fewer surprises advisory may be exactly what you need.

It’s not about adding complexity. It’s about replacing uncertainty with direction. And if you’re ready to explore how proactive planning can improve your financial outcomes, the next step is simple:

If you think advisory might be right for you, reach out to us. Let’s talk about your goals and build a plan for where you want to go next.