Branding for Generation Z

Branding for Generation Z

Companies are targeting Generation Z through personalized marketing strategies.

This article discusses why personalization will drive marketing strategies for future consumers.

To view this article, click the following link to access the original content.

https://www.entrepreneur.com/a…

New Partner Moves Up Through the Ranks at RBG

The century-old, Memphis-founded accounting firm Reynolds, Bone & Griesbeck PLC has recently promoted Charlotte Henderson, CPA to tax partner.  Henderson is a Memphis local and received her Master’s in Taxation from the University of Memphis. She joined RBG in 2008, with 11 years of previous experience at a large local public accounting firm in Atlanta, GA, where she served clients in the areas of tax consulting, business valuation, and litigation support. 

“Charlotte puts the Firm first and represents it extremely well,” says John Griesbeck, Managing Partner of RBG. “RBG’s core values of communication and relationship building are portrayed flawlessly through Henderson.  She excels in putting her clients first, with a focus on individual and family taxation, as well as estates and fiduciaries.  She works closely with clients to understand their goals and objectives to incorporate tax planning strategies. As a tax partner, Henderson will continue as a key member of RBG’s tax practice.”  

She is involved in leading RBG Connects, which hosts events as a forum for discussion to promote women in business and is a mentor for young accounting professionals. 

Serving the Memphis community is one of Henderson’s passions. She is an active volunteer with soup kitchens, youth mentoring programs and Madonna Circle. She graduated in 2018 from Leadership Memphis Executive Program, a leadership program dedicated to equipping individuals with the skills, knowledge, and tools to create a positive, practical impact in the community and is an active alumna of St. Agnes Academy.  

Henderson holds her CVA (Certified Valuation Analyst) and CFF (Certified in Financial Forensics) designations and is a member of the American Institute of Certified Public Accountants (AICPA) and Tennessee Society of Certified Public Accountants (TSCPA). 

RBG Interns Attend Memphis Grizzlies Game

Our first intern event of the year was held at FedEx Forum for an NBA Memphis Grizzlies basketball game!

Our interns are pictured left to right below:
Amy Snyder, Jack Gray, Hunter Wooley, Claire Cornelius, Rebecca Keeney, Jess Morris and Austin Arrington.

Government Shutdown Impacting US Businesses

Government Shutdown Impacting US Businesses

The government shutdown is creating problems for more than government businesses, as private businesses are also experiencing the consequences of a government shutdown.

This article discusses potential consequences small business owners should be aware of.

To view this article, click the following link to access the original content.

https://www.inc.com/guadalupe-…

Reynolds, Bone & Griesbeck PLC Senior Tax Manager Joins Allinial Global Committee

The Memphis accounting and consulting firm Reynolds, Bone & Griesbeck (RBG) is pleased to announce that Rebecca Jacobs, CPA has been appointed as a member of the Leadership & Development Committee for Allinial Global. The term for the appointment runs from January 1, 2019 through December 31, 2019.

Jacobs began her accounting career with RBG as an intern in 2009; she later joined the team full-time in 2011. As a senior tax manager, she is responsible for managing client relationships and performing various tax services, including tax consulting and compliance for partnerships, s-corporations, individuals, fiduciaries, and private foundations. She also functions as a development advisor to tax staff in both formal and informal capacities and works closely with firm interns and new hires.

“I truly consider it an honor to be invited to serve in this capacity,” said Jacobs. “Allinial Global is an invaluable resource to CPAs and accounting professionals across the world and I am thrilled to be given the opportunity to sit on the organization’s Leadership & Development Committee.”

Allinial Global is an association of accounting firms based in North America but connected throughout the world with international members and partners. The organization boasts nearly 200 member firms in over 60 countries. Member firms have access to a broad array of resources and support, including education opportunities, marketing resources, and technical support. 

A 2011 graduate of the University of Memphis, Jacobs holds a Master of Science in Accounting with a Concentration in Taxation. She also earned a Bachelor of Science in Accounting from Christian Brothers University. She is a member of the American Institute of Certified Public Accountants (AICPA) and the Tennessee Society of CPAs (TSCPA). Within the TSCPA, she serves on the Memphis Chapter Scholarship Committee and the Tennessee State Federal Taxation Committee. Jacobs currently lives with her husband and daughter in her hometown of Bartlett, Tennessee. 

IRS Releases 2019 Mileage Rates

IRS Releases 2019 Mileage Rates

The Internal Revenue Services (IRS) recently released updated optional standard mileage rates for 2019. These rates are used to calculate the deductible cost of operating an automobile for business, charitable, medical, or moving purposes. The term “automobile” includes any car, van, pickup, or panel truck. As of January 1, 2019, the standard mileage rates are as follows:

1. For business use of an automobile, the 2019 rate is 58 cents per mile (up 3.5 cents from the 2018 rate).

Please note that since the Tax Cuts and Jobs Act (TCJA) suspended the miscellaneous itemized deduction for unreimbursed employee business expenses from 2018 to 2025, the standard mileage rate cannot currently be used to claim a deduction for those expenses. The TCJA did, however, include an exception for members of the U.S. armed forces reserves, state or local government officials who are paid on a fee basis, and some performing artists.

2. Driving for medical or moving purposes may be deducted at 20 cents per mile (up 2 cents from the 2018 rate).

Please note that the TCJA suspended the moving expense deduction for individual taxpayers from 2018 to 2025. However, the tax code update did include an exception for members of the U.S. armed forces on active duty whose moves are precipitated by a military order.

3. The rate for service to a charitable organization is unchanged, set by statute at 14 cents per mile.

4. The portion of the business standard mileage rate that is treated as depreciation is 26 cents per mile for 2019 (up 1 cent from the 2018 rate).

 Please feel free to contact us with any questions you might have about mileage rates. 

Family Business And Social Drive

Family Business And Social Drive

Family businesses are developing social missions to help the communities they serve.

This article discusses how to incorporate a social mission into your family business, and the advantages and disadvantages of a social initiative.  

To view this article, click the following link to access the original content.

https://www.forbes.com/sites/n…

Reynolds, Bone & Griesbeck PLC Announces Promotion of Jared Kirk

The Memphis accounting and consulting firm Reynolds, Bone & Griesbeck (RBG) is pleased to announce the promotion of Jared Kirk, CPA to Audit Senior.

“It’s been great having Jared as a part of our team,” said John Griesbeck, CPA, managing partner of RBG. “He is a dedicated and focused professional. We’re excited to watch him take this next step in his career with us.”

Kirk joined the RBG team in 2016 and served as Audit Staff prior to his recent promotion. He works primarily in the manufacturing & distribution and employee benefit plan industries. His particular specialty lies in inventory-based and auto dealer industries.

A 2015 graduate of Delta State University, Kirk holds a Bachelor of Business Administration in Accounting. He is a member of the American Institute of Certified Public Accountants (AICPA) and the Tennessee Society of Certified Public Accountants (TSCPA). Raised in Horn Lake, Mississippi, Kirk currently resides in Southaven with his wife. He enjoys spending his free time watching sports and traveling.