Get More Customer Referrals

Get More Customer Referrals

When it comes to finding new clients, businesses can do so in many ways. Whether via a radio or television spot, or an advertisement on a website, social media platform or digital billboard, the goal is to reach new viewers. Another cost-effective way is to develop more customer referrals. In fact, according to The New York Times, referrals account for 65 percent of a company’s new accounts. As an important part of marketing, how can organizations more effectively accomplish this type of advertising?

Simply Ask
One under-utilized way to get referrals is to simply ask existing customers if they would kindly refer your product or service to others. Based on statistics from Texas Tech University, 83 percent of customers are happy to refer a company's product or service, yet only 29 percent of these customers follow through. Often all it takes to get a referral is expressing your gratitude to existing customers whose expectations have been exceeded and showing them how they can refer your company's products or services. 

There are considerations, however, concerning when to ask for that referral. When it comes to a customer who requested a rush job to have their website built over the weekend, it might be more effective to ask for a referral immediately after they’ve had a chance to see the website. Following up shortly after the project’s completion can make the most of a referral request because that’s when the client is most impressed.  

There are other scenarios when it could be more effective to ask for a referral well after the sale. When it comes to enterprise application software, such as software that backs up files passively in the background at each user's endpoint, or when using automated billing or payment processing systems, clients will not see the results for a few weeks, months or longer. For products that produce results over the long term, ask permission to follow up with the client in 90 or 180 days for feedback on how the product has performed. A client might not need a backup for six months; and it could take a month or two for a client to analyze their sales reports to see the software’s effectiveness.

Leverage Social Media Platforms
What matters less than the type of social media platform is the ease and ability of a company to use this media to ask for and receive a referral. If a customer expresses a highly positive review based upon a recent experience, social media can be leveraged to increase referrals for a business. Push friendly reminders and embedded links via social media or email newsletters and on your website to encourage clients to post a Tweet, Facebook comment or photo on Instagram as a referral for your company.

While there’s no single avenue to seek new business, taking care of your current clients is one way that can pay dividends both now and in the future.  

Maximize Money as You Age

Maximize Money as You Age

It is common knowledge that as we grow old, our bodies tend to not work as well. Some folks begin having physical challenges, some have cognitive issues and some have both. But what we don’t know is which, if any, of those challenges we will face. Worse yet, those who fall into cognitive decline often do not have the ability to recognize it.

The lesson here is to prepare for the unknown. If you’ve worked with financial advisors throughout your career, it’s a good idea to narrow your resources to one or two trusted people—possibly including a family member. That way, if and when you need help managing your finances, you’ll have a loved one who can help recognize when it’s time for you to relinquish control of the reins—and an expert to help take over.

The following are some common areas in which seniors make mistakes that could impact their future financial security.

Draw Social Security Too Early
Many of today’s current retirees started drawing Social Security at the earliest possible age of 62. This might have been due to a layoff, health issues or simply because they retired and needed to turn on the income stream. However, the earlier you start drawing benefits, the lower the payout—and this payout level is locked in for life (with the exception of periodic cost-of-living adjustments). It also locks in the amount a surviving spouse—whose benefit is derived from your earnings—will receive when you pass away. Waiting as long as you can before starting Social Security allows your benefits to accrue higher.

Spend Assets Too Soon
Once you retire, it’s important to create a household budget for regular and ad hoc expenses each year. Then, subtract the amount of Social Security and any pension benefits you (and your spouse) will receive to estimate how much you’ll need to withdraw from your savings and investments each year. One of the most common mistakes is withdrawing too much of these assets early on in retirement and then running out of funds.

Forget RMDs
When you turn age 70½, you will to make Required Minimum Distributions (RMDs) on all tax-deferred 401k and IRA accounts, even if you don’t need the money. Each year your brokerage will send you a notice indicating the withdrawal amount. You’ll need to make that withdrawal before the end of the calendar year and pay any taxes due on your return for that year. Any RMDs you do not withdraw will be subject to a 50 percent penalty. Remembering to take RMDs as a young retiree might be easy, but you should have a plan for someone to continue making these withdrawals on your behalf should you forget to in old age.

Cancel Life Insurance
Many couples stop paying for life insurance once their children are grown. However, consider how much your household income would be impacted should one of you die first. Would the elimination of a regular pension and/or Social Security benefit check impact your loved ones’ lifestyle or financial security? Consider purchasing life insurance for one or both spouses to help ensure that there is enough money for the survivor’s lifetime.

Chat With Strangers
Elder financial fraud is big business. Each year, $37 billion is fraudulently taken from seniors—often willingly given. Because many seniors live alone, they are more susceptible to chatting on the phone with a friendly caller, who uses this to their advantage. It’s a good idea to never respond to phone calls you receive from marketers or unsolicited offers from unfamiliar companies.

Keep Information in Different Places
The wider the range of your savings and investment accounts, the harder it is to look after them when you get older. Consider consolidating accounts into as few as possible, such as combining checking and savings accounts into a single bank and transferring investments to one investment firm.

Pay Bills By Hand
Stop paying your bills every month; have your bank pay them automatically. Enter all regular payors and authorize your bank to pay them from your bank account automatically. Also, get some help monitoring this process. As you get older, you’ll want someone helping sort through your mail on a regular basis to address periodic bills like homeowner’s insurance and your property tax bill.

 

 

 

Congress at Work: Dodd-Frank Rollback

Congress at Work: Dodd-Frank Rollback

The Congress at Work series of articles is designed to give you a glimpse of various types of legislation currently under consideration. While either the Senate or the House of Representatives may initiate a bill proposal, be aware that many bills never become law—they may never make it out of committee, be blocked by a Senate filibuster, be delayed, lack sufficient votes, never be agreed upon by the two houses, or be vetoed by the president.

Economic Growth, Regulatory Relief and Consumer Protection Act (S. 2155) – Sponsored by Sen. Michael Crapo (R-ID) in November 2017, this bill rolls back some of the provisions of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010. The original bill was designed to tighten regulations on financial institutions following the Great Recession of 2008-2009. This bill contains several provisions, including the following:   

  • Exempts banks with between $50 billion and $250 billion in assets from some of the restrictions regulated by the Financial Stability Oversight Council.
  • Exempts banks with less than $10 billion in assets from some rules entirely, such as the Volcker Rule that bans banks from making certain speculative trades.
  • Requires the Federal Reserve to take the size of banks into account when crafting regulations, rather than issuing one-size-fits-all regulations.

The bill was signed into law by the President on May 23.

Using Blockchain in Your Business

Using Blockchain in Your Business

As the blockchain revolution begins, businesses are finding new ways to implement the technology into the products or services they offer.

This article discusses ways that blockchain will eventually change your business, and why your business should be prepared for the blockchain revolution.

To view this article, click the following link to access the original content.

https://www.inc.com/alisa-cohn…

Developing Productive Employees

Developing Productive Employees

As a business leader, motivating employees starts with understanding their workload and doing everything possible to keep your workforce happy.

This article explains why keeping employees happy through commitment and creativity should be a top business priority that will lead to sustained success.

To view this article, click the following link to access the original content.

https://www.inc.com/jeremy-gol…

Succession Planning in a Family Business

Succession Planning in a Family Business

As baby boomers begin to leave the business world and move towards retirement, it is important to consider the transition of the next generation.

This article discusses key questions to consider when creating a succession plan that is right for your business.

To view this article, click the following link to access the original content.

http://www.northbaybusinessjou…

An Alternative Approach to Growing Your Business

An Alternative Approach to Growing Your Business

While most businesses grow by beating out the competition, some businesses have instead created a larger target market that holds more opportunities.

This article explains why you should consider a five-step approach to creating new markets instead of challenging with competition.

To view this article, click the following link to access the original content.

https://www.inc.com/martin-zwi…